We’re cooperatively unlocking travel’s potential to transform individuals, communities, and societies from the inside out. We achieve this by providing a growing base of knowledge and wisdom for travelers and tourism. Our learnings deepen connections, elevate experiences, and create relationships that transform our lives, the lives of others, and our planet.
The world is changing. It’s time for conscious evolution in travel and tourism. We’re using this moment as a launchpad to something completely different, a transformation economy, and encouraging a mindset, approach, and model that measures success based on more holistic, conscious, and virtuous outcomes.
Travel joins other catalysts for personal transformation and new lifestyle choices, from family and relationships to life events, personal health, etc. To be further explored, travel can be catalytic in a handful of areas: relationships, ecological footprint, consumer and travel choices, social purpose and philanthropic commitments, lifestyle and time management choices, and mindful, contemplative practice.