B Tourism

Travel As A Force For Good

What is B Tourism?

Global Collective

Various Tourism Sectors

B Corp Framework

B Tourism is a global network of Certified B Corporation travel and tourism companies as well as other conscious travel organizations that take collective action for environmental and social justice. Inspired by the operational transparency and overall credibility of the B Corp Certification, the platform hopes to serve as a resource for the regenerative travel movement and to help travelers enjoy a vacation experience that embodies interdependence and interconnectedness.

Our network promotes utilizing tourism as a force for good so that travelers can cultivate connections with themselves, family & friends, nature, culture, and a new way of seeing things while supporting companies that align with their values.

This is a welcoming space where the hospitality industry and tourism community can come together and share best practices, helpful guidance, and informative resources while showing stakeholders that they place value on the triple bottom line (people, planet, prosperity).

Join the B Tourism Community to become part of a movement that uses travel as a force for good. Members enjoy numerous benefits from exclusive member-only calls, industry knowledge sharing, trainings, resource guides, collaborative opportunities, B Corp consulting and more.


B Tourism Membership (Non-B Corps)

This applies to businesses in the Tourism and Hospitality sector that, while not certified as B Corps, strongly align with B Corp values.

B Tourism membership (B Corps)

This membership is tailored for Certified B Corporations operating in the Tourism and Hospitality sector.

B Tourism Membership (Individuals)

This applies to young professionals, students, impact leaders, and any values-aligned individuals interested in the B Corp community. 

The B Tourism affiliate membership

This is designed for Business Associations, Advocacy Groups, Not-for-profit, and Public Sector organizations operating within the Tourism and Hospitality sector.

Travel is good when it provides shared prosperity among all of its stakeholders – Workers, Community, Environment, Customers and Shareholders.

Our Goals

Broad Goals

  • To encourage travel that regenerates ecosystems and creates harmony among all of its parts
  • To offer vacation experiences that embodies interdependence and interconnectedness, and embraces these concepts to leave people deeply fulfilled
  • To use travel and  tourism as a force for good, so that travelers cultivate connections with themselves, family and friends, nature, culture, and new ways of seeing things – to promote unique experiences and memories, reduce stress and improve their health, enhance creativity and abilities, and enrich appreciation for life itself
  • To align travel dollars and personal values

Specific Goals

  • To share best practices and promote local and global partnerships
  • To foster community and support each other through shared values systems
  • To take collective action to address systems change, stakeholder capitalism, climate justice, social justice, racial/gender equity, civic education, preserve culture/heritage, SDG’s, circular economy, economic leakage, youth education, and to transform travel & tourism to be a force for good
  • To apply the same measured focus to positive stakeholder impacts as to profits


B Tourism Members

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We’re Part of
Growing a Movement

Travelers Are
Changing How They Travel

Business-as-usual is not addressing society’s challenges

Two important factors are influencing the tourism industry:

  • First, travelers are becoming increasingly aware of how over-consumption is impacting the environment
  • Second, the business environment for employees is becoming more demanding than ever

With constant increases in working hours as well as an intensifying pressure to perform, people are becoming more conscious of how precious their leisure time is. Individuals are also recognizing the need to obtain the greatest value from their holidays while being conscious of and minimizing their environmental impact.

By choosing a responsible holiday, travelers will spend their leisure time making a long-term positive contribution to the world.

What is a
B Corporation?

B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

Learn More

What are the

The United Nations Sustainable Development Goals (SDGs) set out a framework of 17 Goals based on its 10 principles to tackle the world’s most pressing social, economic, and environmental challenges in the lead-up to 2030.

Learn More
Certified B Corps
Benefit Corporations in 60 Countries

Pillars of Responsible Tourism

B2B Resources

Need Help With the B Impact Assessment?

We partner with universities with a Student Consultancy Program to help you measure your impact. Student are paired with companies, for a semester, with the goal of helping you earn 80+ points to submit for B Corp certification.

Are You in the Travel Industry in the UK?

Check out this B2C website for UK-only-based B Corp travel companies. The members are all committed to balancing people, profit, and the planet. All UK travel certified B Corps are welcome to join this group. https://travelbybcorp.co.uk/

Looking for Policy Templates for Your Business?

Make sure your company is built on a solid legal foundation for the long term and to address today’s relevant tensions in the workplace. B Tourism members prioritize positive practices that are codified in company documents.

B Tourism Media Kit is Available to Download

Are you looking for B Tourism assets so you can use them on your website, social media, press releases, etc? You can find everything in our media kit – links to download various images, approved messaging, and to our social media channels.

Travel Platform Concept

Currently Under Development

When responsible travel options exist for the average traveler to enjoy multiple destinations and travel experiences, credible regenerative tourism will become the norm.

Presently, there is not a travel & tourism booking platform/website that is simple to use, customer-friendly and provides only credibly responsible/sustainable-minded travel options.

We want to co-create a booking platform that encompasses Ecotourism​, ​Voluntourism​, ​Sustainable Tourism, Regenerative Tourism, Agrotourism, Voluntourism, and Transformative Tourism for today’s travelers that are demanding more.

We envision a global tourism industry that uses travel as a force for good to help cities, regions and countries improve the environmental, social and economic performance of their visitor economy, and become more sustainable and healthy places to visit, meet and live in.