Travel As A Force For Good
B Tourism is a global network of Certified B Corporation travel and tourism companies as well as other conscious travel organizations that take collective action for environmental and social justice. Inspired by the operational transparency and overall credibility of the B Corp Certification, the platform hopes to serve as a resource for the regenerative travel movement and to help travelers enjoy a vacation experience that embodies interdependence and interconnectedness.
Our network promotes utilizing tourism as a force for good so that travelers can cultivate connections with themselves, family & friends, nature, culture, and a new way of seeing things while supporting companies that align with their values.
This is a welcoming space where the hospitality industry and tourism community can come together and share best practices, helpful guidance, and informative resources while showing stakeholders that they place value on the triple bottom line (people, planet, prosperity).
In exchange, we ask B Tourism members to pledge to:
”Travel is good when it provides shared prosperity among all of its stakeholders – Workers, Community, Environment, Customers and Shareholders.
Two important factors are influencing the tourism industry:
With constant increases in working hours as well as an intensifying pressure to perform, people are becoming more conscious of how precious their leisure time is. Individuals are also recognizing the need to obtain the greatest value from their holidays while being conscious of and minimizing their environmental impact.
By choosing a responsible holiday, travelers will spend their leisure time making a long-term positive contribution to the world.
B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
The United Nations Sustainable Development Goals (SDGs) set out a framework of 17 Goals based on its 10 principles to tackle the world’s most pressing social, economic, and environmental challenges in the lead-up to 2030.
Check out this B2C website for UK-only-based B Corp travel companies. The members are all committed to balancing people, profit, and the planet. All UK travel certified B Corps are welcome to join this group. https://travelbybcorp.co.uk/
Make sure your company is built on a solid legal foundation for the long term and to address today’s relevant tensions in the workplace. B Tourism members prioritize positive practices that are codified in company documents.
Are you looking for B Tourism assets so you can use them on your website, social media, press releases, etc? You can find everything in our media kit – links to download various images, approved messaging, and to our social media channels.
When responsible travel options exist for the average traveler to enjoy multiple destinations and travel experiences, credible regenerative tourism will become the norm.
Presently, there is not a travel & tourism booking platform/website that is simple to use, customer-friendly and provides only credibly responsible/sustainable-minded travel options.
We want to co-create a booking platform that encompasses Ecotourism, Voluntourism, Sustainable Tourism, Regenerative Tourism, Agrotourism, Voluntourism, and Transformative Tourism for today’s travelers that are demanding more.
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