B Tourism

Travel As A Force For Good

What is B Tourism?

Global Collective

Many Travel Sectors

B Corp Framework

B Tourism is a global network of Certified B Corporation travel and tourism companies as well as other conscious travel organizations that take collective action for environmental and social justice. Inspired by the operational transparency and overall credibility of the B Corp Certification, the platform hopes to serve as a resource for the regenerative travel movement and to help travelers enjoy a vacation experience that embodies interdependence and interconnectedness.

Our network promotes utilizing tourism as a force for good so that travelers can cultivate connections with themselves, family & friends, nature, culture, and a new way of seeing things while supporting companies that align with their values.

This is a welcoming space where the hospitality industry and tourism community can come together and share best practices, helpful guidance, and informative resources while showing stakeholders that they place value on the triple bottom line (people, planet, prosperity).

We’d love to have you become a B Tourism member!

In exchange, we ask B Tourism members to pledge to:

  • Participate in monthly global impact meetings

  • Measure your company’s social and environmental impact through the B Impact Assessment, Sustainable Development Goals Action Manager, or other credible holistic platforms – and commit to improving your positive impact

  • Incorporate Regenerative Tourism practices into operations and share how it positively impacts you, travelers, your community, and your stakeholders

  • Seek ways to get involved in the B Tourism community, including leading a meeting, marketing, and development

  • Keep climate justice, social justice, community-enhancing tourism, culture/history, and stakeholder equity at the forefront of your company’s decisions

APPLY TO BECOME A MEMBER OF B TOURISM

Travel is good when it provides shared prosperity among all of its stakeholders – Workers, Community, Environment, Customers and Shareholders.

Our Goals

Broad Goals

  • To encourage travel that regenerates ecosystems and creates harmony among all of its parts
  • To offer vacation experiences that embodies interdependence and interconnectedness, and embraces these concepts to leave people deeply fulfilled
  • To use travel and  tourism as a force for good, so that travelers cultivate connections with themselves, family and friends, nature, culture, and new ways of seeing things – to promote unique experiences and memories, reduce stress and improve their health, enhance creativity and abilities, and enrich appreciation for life itself
  • To align travel dollars and personal values

Specific Goals

  • To share best practices and promote local and global partnerships
  • To foster community and support each other through shared values systems
  • To take collective action to address systems change, stakeholder capitalism, climate justice, social justice, racial/gender equity, civic education, preserve culture/heritage, SDG’s, circular economy, economic leakage, youth education, and to transform travel & tourism to be a force for good
  • To apply the same measured focus to positive stakeholder impacts as to profits

 

We’re Part of
Growing a Movement

Apply to Become a Member of B Tourism

We meet monthly, every 2nd Wednesday

Application Form

A Booking.com 2020 survey found that demand for sustainable accommodation is growing year on year:

  • 82% of global travelers identified sustainable travel as important to them

  • 70% say they’re more likely to book accommodation if they know it’s eco-friendly – even if they weren’t looking for an eco-friendly property in the first place

  • Over half (54%) of global travelers want to play a part in reducing over-tourism, while 51% would swap their original destination for a lesser-known but similar alternative if they knew it’d leave less of an environmental impact

Travelers Are
Changing How They Travel

Business-as-usual is not addressing society’s challenges

Two important factors are influencing the tourism industry:

  • First, travelers are becoming increasingly aware of how over-consumption is impacting the environment
  • Second, the business environment for employees is becoming more demanding than ever

With constant increases in working hours as well as an intensifying pressure to perform, people are becoming more conscious of how precious their leisure time is. Individuals are also recognizing the need to obtain the greatest value from their holidays while being conscious of and minimizing their environmental impact.

By choosing a responsible holiday, travelers will spend their leisure time making a long-term positive contribution to the world.

What is a
B Corporation?

B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

Learn More

What are the
UN SDGs?

The United Nations Sustainable Development Goals (SDGs) set out a framework of 17 Goals based on its 10 principles to tackle the world’s most pressing social, economic, and environmental challenges in the lead-up to 2030.

Learn More
4000
Certified B Corps
10000
Benefit Corporations in 60 Countries

Pillars of Responsible Tourism

B2B Resources

Need Help With the B Impact Assessment?

We partner with universities with a Student Consultancy Program to help you measure your impact. Student are paired with companies, for a semester, with the goal of helping you earn 80+ points to submit for B Corp certification.

Are You in the Travel Industry in the UK?

Check out this B2C website for UK-only-based B Corp travel companies. The members are all committed to balancing people, profit, and the planet. All UK travel certified B Corps are welcome to join this group. https://travelbybcorp.co.uk/

Looking for Policy Templates for Your Business?

Make sure your company is built on a solid legal foundation for the long term and to address today’s relevant tensions in the workplace. B Tourism members prioritize positive practices that are codified in company documents.

B Tourism Media Kit is Available to Download

Are you looking for B Tourism assets so you can use them on your website, social media, press releases, etc? You can find everything in our media kit – links to download various images, approved messaging, and to our social media channels.

Travel Platform Concept

Currently Under Development

When responsible travel options exist for the average traveler to enjoy multiple destinations and travel experiences, credible regenerative tourism will become the norm.

Presently, there is not a travel & tourism booking platform/website that is simple to use, customer-friendly and provides only credibly responsible/sustainable-minded travel options.

We want to co-create a booking platform that encompasses Ecotourism​, ​Voluntourism​, ​Sustainable Tourism, Regenerative Tourism, Agrotourism, Voluntourism, and Transformative Tourism for today’s travelers that are demanding more.

We envision a global tourism industry that uses travel as a force for good to help cities, regions and countries improve the environmental, social and economic performance of their visitor economy, and become more sustainable and healthy places to visit, meet and live in.

See full MANIFESTO