Promoting Inclusive, Regenerative, Resilient, & Equitable Business

For All Stakeholders

Serving a global movement that redefines success in business.


What We Do

As a 50l(c)(3), our goal is to improve society, using the power of business and best practices from various related movements in collaboration for the greater good.

To weave environmental and social responsibility into everyday decisions, we need more Certified B Corporations and our ultimate success will be defined by how well we accomplish that. For all stakeholders to benefit from an equitable, regenerative, and inclusive world, we must look to measurable impact through 3rd party verifications, in order to track on-going progress and compare results.

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Collective Action

Serving a global movement that redefines success in business.

  • It’s businesses and individuals taking responsibility for the environment
  • It’s conscious consumers who purchase for the planet
  • It’s donors that make their money matter
  • It’s our dedicated network collectively taking action

For Good Movement, Inc. is proud to be a part of the 1% for the Planet network, which connects businesses and nonprofits to protect the planet.

If you own a business, consider joining 1% for the Planet, naming For Good Movement as your beneficiary. Everyone wins!

For Good Movement is also a validated nonprofit on the Central Florida Foundation portal if you’d like to give through that platform.

Learn More About 1% for the Planet

For Good Movement has 2 main initiatives:

B Tourism is a global travel and tourism initiative among B Corps and other values-aligned organizations and is a shared vision and supportive action to ensure that the future of travel and tourism is a new model with inclusive and regenerative practices, a stakeholder orientation, and shared prosperity.

We envision a global tourism industry that uses travel as a force for good to help cities, regions, and countries improve the environmental, social, and economic performance of their visitor economy, and become more sustainable and healthy places to visit, meet and live in.

Florida For Good is the connector between B Corps, Conscious Capitalism, 1% for the Planet, like-minded organizations, government, academia, chambers, that allows us to promote business responsibility to all companies.

For business leaders who want to utilize their company as a force for good, Florida For Good provides free online resources, assistance with the B Corp Impact Assessment, and access to a purpose-driven community in order to lead all Florida businesses to create inclusive, equitable, transparent, and accountable companies for a shared and durable prosperity. 

Take Me To

B Tourism

Take Me To

Florida For Good


Both initiatives offer a Student Consultancy Program to help you Measure Your Impact

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This is a collaborative program to help companies achieve B Corp certification by working with teams of university student consultants, and is designed to connect students to aspiring B Corporations. The Business For Good Lab offers students an opportunity to engage in experiential learning projects to deepen their knowledge of social impact & sustainability.

Students are equipped to take companies through the B Impact Assessment (BIA) with the goal of achieving a score of 80+ (the minimum score needed to apply for B Corp Certification).

Companies can use the  BIA to:

  • Measure their impact
  • Create a roadmap to becoming more sustainable / resilient
  • Become B Corp Certified
Put me on the waiting list for student consultants

What is a
B Corporation?

B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

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What are the

The United Nations Sustainable Development Goals (SDGs) set out a framework of 17 Goals based on its 10 principles to tackle the world’s most pressing social, economic, and environmental challenges in the lead-up to 2030.

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We’re In
Good Company

What Can
Businesses Do?

Business-as-usual is not addressing society’s challenges

  • Socially minded entrepreneurs and organizations are contributing to the greater good in whatever ways we can and choose.
  • Some create quality jobs, some foster healthier environments, some build stronger communities, and some tackle societal issues.
  • Some seek to buy from responsible companies, work for organizations with shared-value mentality, do business with companies that show they care.
  • With society’s infinite challenges and goals, it’s imperative for businesses to take on some responsibility and lead endeavors when we can.


The Imperatives for Economic System Change represent the design objectives for the RESET: design for interdependenceinvest for justice; account for stakeholders. For each Imperative there are emerging pathways that come from a broad network of allies, illuminate a direction of travel for decision-makers across the private sector, government, and civil society and will evolve over time.

Learn more about imperative 21

We Couldn’t Do This Work

Without Your Support